Who are we?

Health, public health and environment experts.

Expertise ranges from healthcare, the built-environment, population health, biodiversity, forestry and marine management

Bringing together academic and other experts who uniquely understand the importance of ‘system thinking’ and the ‘trade-offs’ when improving health, well-being and the environment.

About Founder and Director

Ric Fordham PhD, FFPH, MA, BA(Econ)

Specialist in Health Economics with a particular interests in public health, the natural and built-environments. Has had an academic career covering UK and Australian universities including York, Curtin, Western Australia, East Anglia and Cambridge with over 70 publications.

Honorary Professor of Public Health Economics at the University of East Anglia (full-time until Feb ‘24)

Honorary Consultant in Public Health and Fellow (FFPH), Faculty of Public Health

Expert member of working parties for NICE, WHO and the UK and Australian governments and national research bodies

Held posts as Director of Health Economics, Quintiles, Sydney (to 1999) and Senior Principal at IQVIA, London (to 2019)

Wider interest in environmental policy and global issues for more than 30 years.

Why Economics is at the Core

  • Translating Priorities

    Economics helps articulate priorities in terms relatable to all - quantifying value in terms of resources and money. This makes our goals and methods clear and accessible to decision-makers and stakeholders alike.

  • Valuing the Environment

    The environment holds intrinsic value, not just for humans but for all species. By translating this value into economic terms, we advocate for sustainable choices and policies that recognize the true worth of our natural world.

  • Effective Decision-Making

    Through economic analysis, we shed light on choices and trade-offs, empowering our clients to make informed decisions that effectively balance cost, impact, and sustainability.

  • Budget-Conscious Policy Evaluation

    Our economic lens is crucial in evaluating policies and interventions, ensuring that the desired outcomes are achievable within set budgets, and are efficient in their allocation of resources.

  • Equity and Fairness

    Economics isn't just about efficiency; it's also about equity. Our work robustly examines the fairness and distributive impacts of various courses of action, advocating for just and equitable solutions.

See our work